Classical students participate in marketing seminar

LYNN-Students from Lynn Classical High School joined more than 20 students from Boston Latin, Cambridge Rindge and Brighton high schools this week at the 10th annual Digitas Eternship Program at the company’s Boston office.The program, sponsored by the digital marketing and media agency, is a week-long marketing boot camp for high school juniors that provides job seeker training and exposure for those interested in the marketing industry.Led by Digitas employee volunteers, the program introduces new perspectives and marketing opportunities to the students, along with highlighting the fast-paced and energetic marketing industry.Since its launch in 2000, the program has welcomed more than 250 students and 750 employee volunteers.Throughout the week, students are exposed to new career possibilities and ways to reach them. They are presented with a client challenge at the start of the week and work on creating a successful marketing campaign.Students learn about various capabilities such as marketing analytics, media, technology and creative presentation skills needed to put together a successful campaign. Working in small teams, the students are encouraged to work as a team to develop solutions and present their campaign to a panel of judges comprised of Digitas executives.The marketing challenge this year was presented by Crest Whitestrips, a popular dental product.”Highlighting potential is one of our most important values and we’re thrilled to celebrate the 10th year of Eternship,” said Glenn Engler, president of Digitas Boston Regional. “We are extremely proud of all our employees who have driven the program over the years and inspired these young minds.”The program is one of many community outreach programs driven by the marketing organization, including the company’s annual volunteer day June 26.