LYNN – The owner of 20 acres of land at the entrance to the city is in the process of hiring the firm that drafted Lynn?s Waterfront Master Plan, as local business leaders consider the next steps to promote development of the newly opened private waterfront property along the Lynnway.Varoujan Hagopian, a senior project principal and designer with Sasaki Associates, the planning and urban design firm with offices in Boston and San Francisco, said Monday his company is in discussion with Boston businessman Joe O?Donnell about O?Donnell?s Lynnway property.Hagopian said “there is intent” for O?Donnell, owner of Boston Concessions and part owner of Suffolk Downs, to hire Sasaki, noting his firm is in the “due diligence” process of contract talks.?That?s one of the premiere sites as you enter the city you see it right on your right side,” Hagopian said. “It?s a very important site (in the Master Plan) but it is encumbered by regulatory issues which we have to look into.”Hagopian said the local, state and federal regulatory issues involve, among other things, wetlands created by fill from the Big Dig, and well as a number of easements on the property.?Part of out expertise is to look at these issues; assess all the areas, figure out what the current value is, what the net-residual value is, how much can be developed within zoning regulations, and at that point make a market assessment that would look at market demand, cost of construction and whether it would be feasible (to build), and if not then to look at other scenarios,” he said.James Cowdell, director of the Lynn Economic Development and Industrial Corporation, said last Thursday he?s encouraged O?Donnell is working with Sasaki Associates, since ultimately it is up to the private landowners to decide what becomes of property targeted by the Waterfront Master Plan, particularly the 100 acres opened up by the recent relocation of the South Harbor power corridor.?We?ve been meeting with Joe O?Donnell, as recently as yesterday (Jan. 13) and we?re happy he?s hiring Sasaki,” Cowdell said. “Nobody is more familiar with the Waterfront Master Plan than Sasaki.”Efforts to contact O?Donnell were not successful Friday or Monday.Local business leaders, meanwhile, are closely following plans for the Lynn waterfront and hope to have a say in that planning.The Lynn Area Chamber of Commerce (LACC) is forming an Economic Development Committee that will have a strong focus on the Lynn waterfront, according to LACC Board Chairman and Columbia Insurance Agency Owner John Olson.The committee, he said in a meeting with the Item last month, will be comprised of Chamber members.?We?re not going to compete with the city (on waterfront planning), but bring ideas to the table,” Olson said. “We want something (developed on the waterfront) that is going to bring people to Lynn who don?t come to Lynn right now.”Olson said he considers Sasaki?s Waterfront Master Plan “a nice plan” and “a workable plan,” but lacks “a wow factor.” He said, “We haven?t had anyone knocking on our doors to build a four-star hotel.”Chamber member Patricia Keefe last November arranged for another international urban planning and design firm, The Jerde Partnership n which has deigned many projects on the West Coast, as well as in Las Vegas and internationally in locations including Mexico City, Mexico, Osaka, Japan and Rotterdam, The Netherlands n to meet with city leaders including Mayor Judith Flanagan Kennedy. There has been no follow-up on those meetings.Keefe maintains the existing Waterfront Master Plan deals primarily with zoning. She said The Jerde Parnership would create a specific vision for the waterfront to make it a destination.Cowdell, however, said the city and the EDIC are perfectly content with Sasaki Associates, “and we have no plans to switch firms.”The Waterfront Master Plan drafted by Sasaki and approved by the Council in 2008 covers approximately 300 acres from the Sagamore Hill Neighborhood down the length of