Lynn interior design firm markets work of French artist

LYNN – Fourteen months after opening its downtown Lynn showroom, Noteborn USA, the American division of the European company that specializes in high-end closet and storage solutions, has spun its offering of decorative panels by French artist Arielle Dequevauviller, known as Arielle D., into its own business, Euro Design 3000.James DiGregorio, a former commercial electrician who is launching a new career in interior design, was hired this month by Noteborn USA, located on the third-floor of 150 Market St., as the national sales and marketing representative for Euro Design 3000 and Arielle D?s decorative panel line of window treatments, wall hangings, room dividers and privacy screens.?We?re the exclusive seller of her work in America,” he said.How DiGregorio got into his new line of work is rather unique.?I re-wired this building after an unfortunate incident a few years ago” he said, referring to a domestic incident that involved an elevator fire at 150 Market St. in March of 2007. More recently, he said, he wired a fire alarm system for Noteborn?s showroom, which features a selection of Arielle D.?s decorative woven-polyester murals.?I just fell in love with Arielle D?s designs and got to know David,” he added, referring to Lynn resident David Downs, Noteborn USA?s president. DiGregorio started in his new position just two weeks ago. “It?s like Superman, out of the work clothes and into the business clothes,” he joked. “I?ve done a lot of market research, been in touch with architects and interior designers. I show them our web site and usually they get back to me and want to see the showroom.”?The showroom opened last year but we?re really just beginning to focus on this aspect of the business,” Downs explained. “Arielle is renown all over France. Her linens are in every French embassy around the world ? We?re bringing her work here.”Downs worked in Europe for a dozen years and has had a long association with Arielle D., who was on hand in May 2010 for the opening of the Noteborn USA showroom in Lynn.In addition to Arielle D.?s more than 8,000 designs – many of which are digital photographic images made in her garden in Lille, France, about a two-hour drive from Paris – DiGregorio said customers can also have custom photographs, landscapes or even family portraits, woven into the decorative panels.?Bring us a high-resolution photo, we send it over to Europe and that image is put on a panel,” he said.Although the economic recovery has been slow and the housing slump persists, DiGregorio said people are staying put in their home longer and likely to remodel. Those planning to remodel high-end homes, he said, are the business? target demographic.John Leong, Noteborn USA?s director of sales and marketing, noted the decorative panels are high-end, but prices vary per project. “We come up with a design for the space,” he explained, same as the case with the high-end storage closets that are made to order for residential and commercial clients.Noteborn USA, which Downs said also has offices in Michigan, Georgia and Florida, has spun its its decorative panel division into its own entity, Euro Design 3000.Meanwhile, Noteborn USA is finalizing its partnership with a Massachusetts-based artist and manufacturer, whom he preferred not to name yet, for a line of architectural art glass, with applications including counter tops, sliding doors, illuminated wall art, glass walls, ceiling systems, and floors. Downs noted the artist works with over 30 million color schemes.A separate display wall in the Noteborn USA showroom is dedicated to the decorative glass products.For more information about Noteborn USA visit www.notebook-use.com or contact the company at 781-599-7402.For more information about Arielle D. and her line, click on the “Partners” page of the Noteborn USA web site, or eurodesign3000.com, or contact DiGregorio at 671-642-1674 or via e-mail: [email protected].