LYNN — Frustrated with ordering cosmetics online, Genesis Grullon and Katherine Peguero launched a new store in their own backyard.
Their idea was to create a place to buy makeup that’s convenient, affordable, and inviting in the city where they grew up.
Slay N’ Glam’s opening was celebrated at a ribbon cutting on Friday.
“We want to be a welcoming place for people of all genders and cultures,” said Peguero. “We’re really excited.”
The cosmetic shop is co-owned by the 21-year-old friends who attend Salem State University students and graduated from Lynn English High School. They sell popular brands and plan to collaborate with local makeup artists and host classes at their small studio.
The new business faces competition from other cosmetic shops including Pearl Beauty Supply and Sally Beauty Supply.
But the duo is unfazed.
“We are going to be differentiating ourselves by working to create better customer service and create better relationships with our customers,” Peguero said.
She described the store as the first-of-its-kind in the area and plan to be more affordable than larger chain stores.
There are $5 lipsticks, glitters, and other products available for purchase.
Grullon and Peguero thanked their family and friends for support. They credited them with being a big reason they were able to open a small business at such a young age.
“We saved all we could,” Peguero said. “And the help from our family and friends has been amazing. Anyone can accomplish something like this with the right mindset and by setting the right goals along the way.”
