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This article was published 3 year(s) and 2 month(s) ago
Jo-Mary Koopman has been promoted to president and CEO of All Care, VNA, Hospice & Home Care. (All Care VNA)

Koopman promoted to All Care VNA CEO

Adam Bass

April 1, 2022 by Adam Bass

LYNN — All Care VNA, Hospice & Home Care has promoted its chief operating officer, Jo-Mary Koopman, to president and chief executive officer. 

Koopman, a Marblehead resident, succeeds former president and CEO, Shawn Potter, who has retired after 32 years of service.

“I have very big shoes to fill, but I have learned from one of the best,” said Koopman. “I share Shawn’s commitment to home care and the critical part it plays in the larger healthcare system. I’m looking forward to leading the next chapter for All Care.”

Koopman joined All Care in 1990 as a community-health nurse, before becoming its clinical manager. She was promoted to vice president of paraprofessional and private-duty services in 1993, and was responsible for the overall growth and operations of All Care’s non-certified private-duty company. 

In 1998, she added the Human Resource Department and payroll to her management and oversight responsibilities. 

In 2010, she was promoted to senior vice president, and was responsible for the management, oversight and growth of All Care’s VNA, Hospice and private-duty companies, with a combined annual revenue of more than $35 million. 

In 2021, Koopman was again promoted, this time to chief operating officer.

“In every position Jo-Mary has held at All Care, she has led with passion for transformative health care and championed delivering the highest quality of care to our patients,” said Potter. “All Care has benefited from Jo-Mary’s experience, work ethic, accomplishments, and operational excellence.”

Koopman served on the Massachusetts Home Care Aide Council Executive Board of Directors as its past president from 2010-18, where she advocated in the State House for higher wages for CNAs and home-care aides. 

She has also served on the Board of Directors for the Lynn Business Education Foundation, as its past president. She served on multiple committees over the years at the Massachusetts Home Care Alliance, and was recently elected to its Board of Directors for 2021-22. She currently serves on the Executive Board for Marblehead Dollars for Scholars, as well as the Board of Directors for VNA Consortium.

Koopman received her Bachelor of Science for nursing, with a concentration in business, from Boston College, and completed her MBA at Salem State University in 1992.

  • Adam Bass
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