LYNN – Bent Water Brewing Company announced a new partnership this week with the New England Mountain Bike Association (NEMBA).
While Bent Water has had smaller partnerships with local fitness and sports brands in the past, this is its first large-scale partnership with a regional outdoor active lifestyle organization.
This is also the first formal regional partnership for NEMBA that isn’t oriented around a single event.
As part of this partnership, Bent Water Brewing will be named the official Event Presenting Sponsor, meaning that Bent Water will be the sponsor at all of the major events produced by NEMBA Regional. Some of these events include NEMBAfest, the largest annual NEMBA event that draws thousands of mountain bikers and enthusiasts; Mountain Bike Adventure Series, which is made up of dozens of rides across all of New England, from Maine to Connecticut; Elevate, an inclusive, supportive event to bring together women, including trans, intersex, gender-fluid and nonbinary who love to ride; Leadership Summit, a gathering of chapter leaders from across the region to network, community build, and plan the future of NEMBA; and Trail School, a trail design and instruction course that interweaves love of riding and land stewardship.
Aaron Reames, co-founder and President of Bent Water Brewing, said they’re really proud to be able to play such a large part in assisting NEMBA’s mission.
“Mountain biking ties a lot of members of our team together outside of work, including myself. Over the past few years we’ve organized team rides, sponsored events, and grown more connected to the mountain biking community as a whole,” Reames said. “This partnership fits our desire to forge strong community relationships and help NEMBA deliver great experiences.”
NEMBA has been supporting the New England mountain biking community since 1987 with a mission to promote responsible mountain biking and to protect and preserve New England trails and open spaces.
NEMBA leads thousands of recreational rides for its members to connect and ride together. With 33 chapters and more than 8,000 members, NEMBA’s Greater Boston chapter is one of its largest.
With help from partners like Bent Water Brewing Company, NEMBA said it looks forward to continued growth.
“We’re so excited to partner with Bent Water Brewing Company,” said Nicole Freedman, executive director of NEMBA. “We’re incredibly grateful for the sponsors, members, donors and volunteers that help us keep New England beautiful by supporting sustainable access to mountain biking and the preservation of our favorite open spaces. We are especially looking forward to collaborating with Bent Water along a shared mission to promote healthy, active, outdoor lifestyles. They’re in it for the long haul, and so are we.”
For more information about Bent Water Brewing Company and their partnership with NEMBA, follow Bent Water Brewing on social media at @bentwaterbrewing on Instagram, https://www.facebook.com/bwaterbrewing/ on Facebook and @bentwaterbrewco on Twitter.
