LYNN — Gladys Muñoz founded IntiNova Consulting in 2024 with the goal of empowering the community.
With a decade of experience in healthcare and social work, which includes working in the Peace Corps in Guatemala in 2016, Muñoz pivoted and started her own consulting business.
Today, her clients include not only small businesses and startups but even nonprofits, all across the North Shore, Boston, and Worcester.
“People want community and learning, because resources have been cut. When we think about these nonprofits that have gotten funding from the Small Business Administration, that type of access and knowledge is on hold,” Muñoz said.
Sitting inside the office located at 152 Lynnway, 2C, which overlooks the water, Muñoz had just finished hosting IntiNova Consulting’s first monthly virtual workshop series with the Massachusetts LGBT Chamber of Commerce, entitled “Cafecito con Propósito,” for business owners and entrepreneurs. The theme is “Pricing with Purpose: Creating Value That Customers Choose,” which is a topic Muñoz says is the most common question her clients want to know about.
In the workshop, both she and Angie Montalvo, the Chamber’s membership and engagement director, guided business owners through an interactive and educational presentation. Participants, who ranged from a lifestyle coach and bookkeeper to even a woman who owns a Haitian-inspired craft business, were also able to ask questions as both Muñoz and Montalvo offered them insight and advice on how they could approach their businesses.
“It’s just community building,” Muñoz later said about the workshop. “With the uncertainty and fear [going on], we want to make sure we’re together.”
The monthly workshops will run through June and are offered in both English and Spanish. For Muñoz, who was born in Peru and moved to Miami when she was young, her vision is to eventually expand IntiNova Consulting globally, all while continuing to serve others.
“I’ve consulted for clients abroad, but I want to have more of a presence in Latin America and the Caribbean,” she adds. “Just everywhere that anybody from historically marginalized backgrounds has access to this.”
