LYNN – After two years of stifling business owners’ creativity when it comes to their signage, members of the Sign Advisory Committee are thinking about allowing a little wiggle room in the ordinance to work with.Passed in 2006, the ordinance requires business owners to switch their signage from neon and other loud designs to a more uniform style of a black background with gold lettering to compliment the downtown.Aggravated by the move, some business owners have all but refused to alter their signs, saying they would rather stand out then blend in with the crowd.Sensing their displeasure, City Councilor at Large Judith Flanagan Kennedy suggested the committee look into allowing businesses a little more creative leeway to express themselves.”Unfortunately, the original vision was rather limited, and I think once they (committee) saw it in play, it wasn’t what everyone had in mind,” she said. “We’re trying to paint the downtown as an artist’s haven, but then we have a sign ordinance that will stifle that image.”Kennedy, who wasn’t on the committee or the City Council when the ordinance passed two years ago, said while the suggestion is just in the beginning stages, she would like to see a design review committee created to have the final decision on designs.”So if the design doesn’t clearly fall into the ordinance guidelines, the board would determine if the business fits with the rules,” she said.Peter Capano, Ward 6 City Councilor and chair of the committee said despite differing opinions, nothing has been approved as of yet.”Just because someone brought up a suggestion does not mean it would happen,” he said. “There are some wild ideas and I can’t say the ordinance would be changed that extent.”Kennedy said she and committee members suggested weeding through cumbersome language in the ordinance so business owners could know exactly what is and what is not acceptable for signage.”I’d like more of a road map with clear prohibitions in the ordinance instead of – this is discouraged, or this is preferred – it should be clear,” she said.The discussion will continue Sept. 16 at 7 p.m. at City Hall.
