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A truck from John's Oil showcases Santa and Mrs. Claus standing tall on a sleigh with reindeer as the annual Swampscott Police Association holiday parade travels down Essex Street. (Zach Laird)

Annual holiday parade cruises into Swampscott

Zach Laird

December 14, 2025 by Zach Laird

SWAMPSCOTT — The Police Association’s annual holiday parade rolled back into town Saturday evening for another night of spreading cheer to the community.

Everything from police cruisers, ladder trucks from the Fire Department, and a collection of different local organizations joined forces for a festive evening of collaboration that kicked off at 5:30 p.m. at Swampscott High School.

Participants exited the high school and traveled down Essex Street to Burrill Street. From there, they made their way down Paradise Road to Vinnin Square. After reaching Salem Street, the parade cruised along Humphrey Street with the route ending at the lawn outside Town Hall.

Police Chief Ruben Quesada shared his excitement about the parade.

“The parade has not only been a Swampscott Police Association tradition but has become something that my family enjoys being a part of as well. I’m honored to be included in such a storied celebration,” Quesada said. “To see the community come out and brave the cold says so much about how supported we all are. It’s a joy to see all of the smiling faces and waves as we drive by. I wish a happy holiday to all.”

Community members that gathered outside Town Hall for the parade had plenty of activities to stay occupied as they waited. Concession stands offered coffee and hot chocolate, another sold light-up swords and toys for kids to enjoy, and a tent by Odd Cod sold decorative signs.

There was a food truck in case people got hungry, and kids even had the chance to feed reindeer.

Detective Sgt. Candace Doyle said the members of the Swampscott Police Association take great pleasure in planning, staffing, and ensuring that everyone enjoys the parade.

“The Holiday Parade has been traveling throughout the streets in Swampscott, spreading holiday cheer, for over 20 years. Along the way, we collect toys for another mainstay in the community: Toys for Local Children… The Swampscott Police Association and its membership are grateful for the community’s participation,” Doyle said.

She continued, “A special thank you goes out to Santa and Mrs. Claus. Thank you to all the Swampscott Police Department officers that volunteered their time Saturday night, John’s Oil, the large contingent from Rich Vigar’s Annual Christmas Parade volunteers, Wicked Jeeps, and everyone who came out to see the parade. Until next year, have a safe and happy holiday season.”

Fire Chief Graham Archer said the Fire Department really looks forward to this time of year and participating in the event.

“There are a lot of opportunities to engage with the community. Occasions like the parade are a lot of fun. The firefighters get a real kick out of seeing the kids come out as they toss candy to them… It’s a great change of pace for all firefighters,” Archer said.

  • Zach Laird
    Zach Laird
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